american legacy – small space newspaper
creative directors: david crawford, luke sullivan, associate creative directors: michael buss, rob story, writer: rob katzenstein, art director: kristen hansen
media bought some small space ads in usa today. when i say “some” i mean 260. enough to run an ad a day (every weekday) for a year. What we did was break the campaign up into quarters and run four different sub-campaigns of 65 ads each. this was the one michael and i oversaw. below you’ll find a sampling of the ads that i thought were the best. the real geniuses that came up with this idea were kristen and rob k. – the writing is awesome and the art direction is no more than it should be. one of my “career favorite” campaigns.
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