american legacy – small space newspaper

creative directors: david crawford, luke sullivan, associate creative directors: michael buss, rob story, writer: rob katzenstein, art director: kristen hansen

media bought some small space ads in usa today. when i say “some” i mean 260. enough to run an ad a day (every weekday) for a year. What we did was break the campaign up into quarters and run four different sub-campaigns of 65 ads each. this was the one michael and i oversaw. below you’ll find a sampling of the ads that i thought were the best. the real geniuses that came up with this idea were kristen and rob k. – the writing is awesome and the art direction is no more than it should be. one of my “career favorite” campaigns.

AmericanLegacyIBig

AmericanLegacyNBig

AmericanLegacyMBig

AmericanLegacyLBig

AmericanLegacyKBig

AmericanLegacyJBig

AmericanLegacyHBig

AmericanLegacyGBig1

AmericanLegacyFBig

american legacy

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