kohler – full page magazine
creative director: david crawford, writers: michael buss (gangster, jockey, submarine, devil, ventriloquist), rob katzenstein (nymphs, pigtails), art director: rob story, photography: sacha waldman (gangster, jockey, submarine, devil, ventriloquist), erwin olaf (nymphs, pigtails)
mr. and mrs. kohler were tough, but they had good taste. rarely does an art director get to work on an account as artistic as this one was. the trick was to not fall into the trap of just shooting pretty pictures for these ads. several other art directors worked on this series, but the seven below were all me. i always tried to inject a concept into the pieces i oversaw – however hidden or abstract it was. if you look hard enough you’ll find a little intellect hidden in each. but if you need a little help, i’ve added some notes below each ad. they’ll give you some insight into the idea behind each photo.
pinstripe: it’s a faucet (the gangster), flanked by two women who represent “hot” and “cold.”
harborview: the sink is so big it could comfortably bathe a jockey (no digital trickery here – he actually fit inside the basin).
the trough: the crew of a submarine are making a submarine sandwich. we didn’t have enough money for four principals so we used the same guy over and over – just dressed him up differently. and we shot it below the deck of an old boat moored in new york.
- the sok: after a hellish day, you can relax. who better to use as our model than the devil herself.
the verity: the ventriloquists are having a drink while the dummies carry on a conversation.
the water tiles: the nymphs who have to bathe in the cold waterfall are jealous of the one in the shower.
the bancroft: everything stands up in pairs – just like the handles on the faucet.
kohler
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Joel Salcido
Red on Yellow
e@se
52 Degrees
Parker Millsap
e@se
doug strahan
city of bastrop
city of san antonio
threadbrew
stubb’s barbecue
austin city limits
old crow medicine show
lisa marshall
group threads
baltuskonis conservation
city of san antonio
two hoots and a holler
chili cold blood
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jim berry
Nitsche
pangea seed
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Doss Elementary
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Owen and Keith
sketchbook project 2010
theheckler.com
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Doug Strahan
Columbia College
city of san antonio
proof advertising
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Personal Wine
paramount theatre
city of san antonio
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chili cold blood
Doug Strahan
Weldon Henson
Blood Chili Records
City of San Antonio
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Chili Cold Blood
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Morgan Measurement
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city of san antonio
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texas historical commission
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kohler
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land rover – range rover
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bear and the essentials
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kolar
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doug strahan
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chili cold blood
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chili cold blood
chili cold blood
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chili cold blood
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chili cold blood
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walter daniels
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live nation
the moonhangers
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joel salcido
brazos software
marathon architecture
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lauren silva
Joel Salcido
maxim magazine
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live nation
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Macon Raine
city of san antonio
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City of San Antonio
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