krispy kreme – research book

creative director: david crawford, writer: claire jordan, art director: rob story, photography: michael buss, rob story

we were asked to put together this research document for the client, so claire and i had some fun with it. low budget (no budget). the photos were all things that michael buss and i shot when we toured the factory a year or so prior to putting this thing together. i’ve always been really proud of the design and the writing. below you can see the entire book.

KrispyKremeStudyABig

KrispyKremeStudyBBig

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KrispyKremeStudyGBig

KrispyKremeStudyHBig

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KrispyKremeStudyJBig

KrispyKremeStudyKBig

KrispyKremeStudyLBig

KrispyKremeStudyMBig1

KrispyKremeStudyNBig

KrispyKremeStudyOBig

KrispyKremeStudyPBig

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KrispyKremeStudyTBig

KrispyKremeStudyU(Big)

krispy kreme

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