pennzoil – :30 television

creative director: david crawford, writer: michael buss, art director: rob story, director: ken fox

dale earnhardt, jr. was a wonderful person. we shot this in an abandoned factory in toronto in march. when i say it was cold, i mean it was cold as hell. as a matter of fact, it was colder inside the factory building than it was outside. one of the highlights of the shoot was doing doughnuts in the rental car outside the factory at lunch – mere feet away from a severe slope that would’ve sent us tumbling into an icy river. never a dull moment with david crawford.


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