state farm – full page magazine

creative directors: dana satterwhite, rob story, art directors: rob story, antoine harris, writer: dana satterwhite, designers: brad maxfield, hydro 74

antoine found “hydro 74,” and we all agreed that he would be our typographer/illustrator for this series. he was good, but when the words came back, they were kind of lacking. enter brad maxfield, the talented in-house designer (at the time) at sanders/wingo. antoine and i worked with brad to bring the words together and fill in the spaces with the kind of stuff that only brad could. the main words that you see in white are what “hydro 74” gave us. everything else was brad. as a result of the brilliant attention to detail, these ads made it into communication arts’ first typography annual.

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state farm

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