state farm – :30 television

creative directors: dana satterwhite, rob story, art director: rob story, writer: dana satterwhite, director: melodie mcdaniel

this was a two spot campaign. the process was amazing. a successful free-form style production with a true rock star director. probably one of the best shoots i’ve ever been a part of. dana’s copy tells a beautiful story in both. but unfortunately, the male-focused “mikell’s monologue” never ran. we were called back to austin in the middle of the edit – state farm didn’t want to fund it. but here it is in its “most complete” state. i’m very proud of both of these.

state farm

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