alamo draft house – turn off your cellphone campaign – print ads or poster series

art directors: rob story, drew hammond, writers: bud hasert, george ellis, illustration/photography: various pieces of found art

the alamo drafthouse is a movie house chain (for those of you who haven’t heard of it) that, prior to showing a movie, makes a big deal out of turning off your cell phone. They usually do this in a funny way and the message is often delivered by a celebrity who threatens the audience with violence if they break the rules and use their phones during a movie. it’s such a tradition that we thought it would be fun to do a series of print ads or posters that continued the threat. these weren’t “bought” by the drafthouse, but i liked them so i’ve included them here. you can see how they could’ve gone on and on and on. a million an one movie genres could be employed to demonstrate how the drafthouse would “take you out” if you broke this simple rule. drew hammond was the craftsman who created the visual for the alamo sign.