joel salcido – the spirit of tequila – book

designer/art director: kristina kachele, publisher: trinity university press, cover typography: rob story, photographer: joel salcido

way back in 2013, joel asked me to design a poster for his upcoming exhibition of tequila photographs. i was happy to do it and was very pleased with the design. the typography for that poster became a consistent theme for the next few years as joel toured the show throughout texas. in 2017, he struck a book publishing deal with trinity university press and they graciously agreed to use my typography on the cover. here’s the finished product:Joel Salcido B

Joel Salcido C

early in 2018, joel got news that the book was a finalist in the “texas institute of letters” show for best book design of the year. and even though kristina did an outstanding job of designing the bulk of the piece, i was proud to have played a small part in its nomination.

Joel Salcido A

Joel Salcido

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