maxim magazine – jim koch’s favorite beer – beer contest illustration

art director: billy sorrentino, illustration: rob story

back in 2009, maxim magazine contacted me and asked me to do a beer label for a staff brewing contest they were sponsoring. jim koch was to be the judge. each of the illustrators/designers was given the name of a beer and asked to create a label for that beer. i was asked to do the label for “jim koch’s favorite beer.” the only stipulation was that i had to use koch’s face in the design.



MaximA(Big)of course, i did a couple of options. here’s the rejected label. the arms and legs wrapped around the bottle.


maxim magazine

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